KKN Gurugram Desk | The much-anticipated return of the iconic TV series Bade Achhe Lagte Hain is finally around the corner. Produced by Ekta Kapoor under the Balaji Telefilms banner, the show’s upcoming season will feature the charismatic duo of Shivangi Joshi and Harshad Chopda in lead roles. Fans of the show and the actors have been eagerly awaiting the launch, which is now set to take place in the last week of June 2025 on Sony Entertainment Television.

 Bade Achhe Lagte Hain New Season: A Quick Recap

“Bade Achhe Lagte Hain” is one of Indian television’s most celebrated romantic dramas. Since its first run in 2011 with Ram Kapoor and Sakshi Tanwar, the show has seen multiple reboots, each bringing a fresh perspective on mature love, emotional connection, and family values.

This new season marks the fourth installment in the franchise and aims to captivate a younger audience with its fresh storyline and chemistry between the leads. With Shivangi Joshi (of Yeh Rishta Kya Kehlata Hai fame) and Harshad Chopda (best known for Bepannaah) at the center, expectations are sky-high.

 Promo Launch and Delay Explained

Sony Entertainment Television released a short promo back in March 2025, creating an instant buzz across social media. The romantic visuals, warm color palette, and poetic dialogues hinted at a deeply emotional and youthful storyline.

However, fans were left confused when the network halted promotions shortly after the first teaser aired. Rumors began swirling across Reddit and other forums that the show might have been shelved or delayed indefinitely.

But those speculations were dismissed when Filmibeat reported the real reason: the network decided to postpone the launch to avoid clashing with IPL 2025, one of India’s biggest television events.

 New Release Date and Time Slot

According to reliable sources, Sony TV has now finalized the end of June 2025 for the premiere. The show is expected to occupy the 8:00 PM prime-time slot, replacing a limited-run historical series, Prithviraj Chauhan, which is currently airing at 7:30 PM from June 4, 2025.

“The channel is being strategic about the show’s launch. IPL significantly impacts viewership, and Sony wants to ensure this new romantic drama gets maximum visibility,” a source revealed.

 Full Cast List Revealed

Apart from Shivangi and Harshad, the confirmed cast includes a blend of newcomers and seasoned actors:

• Shivangi Joshi as the female lead

• Harshad Chopda as the male lead

• Alka Amin – veteran actress playing the grandmother

• Rajesh Khattar – father figure in a pivotal role

• Rishina Kandhari, Mehul Nisar, and Aman Verma in key supporting roles

The show’s creators have focused on emotional realism and multi-generational narratives, similar to the original but more attuned to modern sensibilities.

 What to Expect from the Storyline

While the exact plot is under wraps, insiders suggest that the show will:

• Focus on urban romance in the digital age

• Explore career vs. relationship dilemmas

• Highlight modern family structures

• Address themes like mental health, ambition, and personal space in relationships

The show’s title, which translates to “It all seems so beautiful,” remains symbolic of its central philosophy — love blooming unexpectedly in real-life situations.

 Fan Reactions & Social Media Buzz

Since the first promo dropped, fans have taken to Twitter and Instagram to share their excitement:

• “Can’t wait to see Harshad and Shivangi on screen together  #BALH”

• “Ekta Kapoor always gets romance right. Hoping this season hits the emotional sweet spot!”

• “They paused the promo for months! Please don’t keep us waiting anymore!”

Expect social media trends to peak as the second promo is released this week and the launch date nears.

 Programming Strategy by Sony TV

Sony’s calculated decision to avoid an IPL clash shows how networks are becoming more data-driven and marketing savvy. Launching a new show during cricket season would mean less attention, fewer TRPs, and potentially lost momentum. The new late-June slot ensures the show can dominate weekday primetime without interference.

Ekta Kapoor’s Vision and Balaji’s Return

Ekta Kapoor has always been a pioneer in creating romantic TV dramas that resonate with both young and older audiences. With the success of ALTBalaji, she has shown that she can thrive in both traditional TV and OTT spaces.

This new version of Bade Achhe Lagte Hain could be Balaji Telefilms’ strongest return to traditional family-oriented drama, after several experimental series in recent years.

With high expectations, a talented cast, and strategic programming, the new season of Bade Achhe Lagte Hain could very well bring Sony TV back into the spotlight of Indian primetime television. Whether you’re tuning in for the chemistry, the story, or nostalgia, this season promises to deliver a heartfelt romantic journey.

Stay tuned for the updated promo and confirmed air date – only on Sony Entertainment Television.